Attention writers and creators: Discover a simple, fun email framework to earn more from your creative work.
The Only 'Plug-And-Play' System to Attract New Readers, Add Lifetime Clients, & Grow Your Creative Business By Writing One Fun Email, in Less Than an Hour a Day
...even if the idea of self-promotion makes you queasy, you don't consider yourself a 'writer,' and no matter how many other email programs you tried, your past efforts have not given you the results you wanted.
Hello Creator,
There's nothing worse than spending months (or years) pouring your heart and soul into a project, only to release it to the world... and NOTHING happens.
This gut-wrenching situation happened to me.
I worked hard to build a small email list of people who loved the free work I posted online. I followed all the advice of the big-name email gurus I could get my hands on.
I invested thousands of dollars of my own money trying to 'crack the code' and figure out how I could actually earn good money from the work I was so passionate about.
I spent YEARS writing endless pieces of content online. I published a dozen books (now removed), built a paid monthly membership, opened a consulting practice, and created a few courses... but only a trickle of sales came in.
Everyone told me EMAIL IS KING and to GIVE READERS MORE VALUE if you want to sell more.
So that's what I did. I doubled-down on the value. If a previous email didn't work, I'd 'teach' even harder, sometimes sending emails thousands of words long. And I wrote these emails EVERY. SINGLE. DAY.
But only a trickle of sales came in.
So, after three and a half years of emailing my little list daily, I gave-up, shut the doors, and felt like a failure. I figured entrepreneurship wasn't for me. I loved helping people (and I was an expert in my craft), but I was terrible at promoting my work in a way my audience wanted to recieve it.
Then, I started to recognize a new trend in the corporate world— storytelling.
Suddenly, stories became the buzzword in all those 'airport' books. You couldn't swing a dead iPad without hitting a bestselling book related to the importance of business storytelling.
Then it clicked.
I started to see the power of story everywhere- places like Seth Godin's podcast, Akimbo, the master marketing content of Sean D'Souza, Alex Hormozi, Russel Brunson, Ben Settle, Jay Abraham, Gary Halbert, Jim Edwards, Dan Kennedy, other major podcasts, and many smaller players with this magic ability to connect with the people they serve.
The more we can share with our audience- the more we appear flawed and human just like them- the more we connect with the people we serve and the more they want to be part of what we stand for.
Your personal stories become the reader's personal stories. Your clients feel the emotions you share
Stories connect with the way our brain works best. We think in imagery. We buy based on our emotions, first. We don't think in terms of product features and benefits. We want to remove a pain from our lives or gain some kind of transformation.
Your clients don't care about your product.
What your clients want, is the cure to their problem. The best way to demonstrate that you are the VEHICLE OF CURE, is by illustrating their frustration through personal stories.
We don't like being told we're wrong, or told we followed some bad advice. No one wants to feel like a failure, but we could all use a little help, occasionally. Email stories help illustrate a little lesson without making the reader feel the past mistakes are her fault.
By illustrating your own personal struggles through email, your story becomes the reader's story. And when we make this connection, our reader becomes connected to our work as well.
The best way to make this direct story-based connection at-scale, is through the power of simple, non-technical emails. There's a specific way to deliver stories that not only connect you and your readers on a deep level, but also encourage these fans to purchase your best work. Even if you don't consider yourself a writer, if you can send an email to a friend, you can utilize story-based email marketing
After more than a decade of failures I finally cracked the code and I'd like to share it with you now. Introducing the Email Magic 21 day storytelling academy.
Email Magic is designed to help both writers and creators use story-based emails to earn more with less effort, all without wasting money on advertising.
"Email Magic is a valuable training for everyone who wants to improve their storytelling skills..."
Since 2004, I've told stories in my emails.
Rough, clumsy, and fumbling to start, and I only used storytelling on occasion. And I always wanted to learn how to get better.
It sounds simple; just write a story and send it to your list. But a story will fall flat if certain elements aren't included.
Lately, I've written more and more stories in my emails to a point where it's almost 100% stories.
Then, I came across August Birch and found in him a fellow storyteller—passionate. He writes great stories, so when he came out with Email Magic, I bought within minutes after receiving his first email about it.
Honestly, I was in doubt though. I'd been using storytelling in email marketing for years. Would I learn something new?
And yes, I did.
Email Magic is a valuable training for everyone who wants to improve their storytelling skills and discover how to best structure their emails for the highest impact.
Britt Malka
OnceWrittenTwiceBuy.com
Personal email stories help your clients feel what it's like to have the transformation your product offers
Here's what's inside:
How do I know this?
Hi, I'm August Birch.
I'm a blue-collar writer, creator, and marketing mentor from Michigan. For years I struggled to get my fledgling information publishing business off the ground, but couldn't find a way to earn a decent income from my little email list.
Then, I discovered the 'B-SEC' email storytelling formula. Now I earn a steady, predictable stream of income, every month, without wasting my valuable time on those popular 'guru' email marketing tactics that don't actually work.
I now operate my international publishing business in more than 110 different countries and I run most of the operation from my pocket.
I send one quick, specific type of email to my clients, which allows me the freedom to spend the rest of my day on the things that matter most, while my emails do all the selling for me.
To learn exactly how to write the same time of emails I use, enroll in my Email Magic 21-Day Storytelling Academy. I'll see you inside!
What my readers say:
August,
I feel you've really stepped up your game with your emails as of late.
I've been on your list for a while now (I think I read one of your medium posts and that's what kicked it off), and I actually look forward to reading your emails.
I get a little giddy and I'm left thinking, "what is wrong with me? It's an email. Emails aren't supposed to be exciting."
But yours do the trick.
I now hold all emails I receive to an August Birch standard and most (98%) fall short.
All this to say thank you. Thank you for putting in the time and effort to craft engaging emails.
**fist bump**
-Cody
August-
I just want to say "Thank you." Everything you send out is useful. Everything--free or paid. Even your pitches are interesting to read. The storytelling intros certainly work for me. But I am writing because this particular mailbag was exactly what I need today. At this point, my creative work is a side gig, not even making enough money to pay for itself. But my biggest challenge is being caught up in my latest idea and leaving my semi-complete project languishing. It is so much more fun to have an idea than to maintain it or sell it. Your Tiny Launch course gives me a roadmap for selling that I can follow without throwing up in my mouth. This email gives me some strategies to help shift my mindset to finishing what I've started.
-Subscriber
I love your storytelling.
-John
I love your emails! They inform but they are incredibly entertaining. They inspire me to make my writing something people look forward to reading.
Thanks so much for sharing your stories and your insights.
-M. C.
Thank you for all of the wonderful advice, tips, and strategies that you provide. You have been such a blessing to my life and business, and I admire your authenticity and transparency, always.
I sincerely wish you all the success that you more than deserve!
Thank you,
-Kelly
I always like the real human voice that comes through in emails from you.
Thank you.
-Misty
I enjoy your emails - they entertain, and now and again, there's a gem. In a recent email, you suggested we should 'Stop being original?'.
Your story was me all over - like you, I tried and got crickets. I'm learning to give people what they want, but with my slant and voice.
-Subscriber
You are so clear-minded and kind. It is my belief that you really do have the best interests of writers and readers in your heart. Keep up the good work AND the good play. People appreciate your integrity and honesty. Thank you.
-Mary
If you can write an email to a friend you can write a story-based email (even if you think you're a 'writer')
Hi August,
I am going into withdrawals! I haven't received any daily inspirational messages from you since Monday, but I see you're posting on Medium.
Are you taking a break with the daily messages or did I manage to unsubscribe myself from the tribe?
Sorry to be so high-maintenance!
-Greg
Dear August,
I just want to compliment you again.
You write the best emails on the whole of the internet.
They are a pleasure to read and if I had the money I would buy everything you offer.
Your emails are the only ones that resonate with my inner values of sincerity and complete honesty.
Zilch hyperbole, zilch BS, zilch pseudo-"specials".
What a rare experience it is to encounter anyone who is utterly genuine!
I look forward to your communications - and I con't say that about anyone else who contact me.
You have nailed the art of "getting through" to me.
Each of your emails is a lesson in itself.
For all that, I thank you.
-Alan
You are an excellent writer - you make me want to keep reading.
I wish I had more of that skill!
Sincerely,
Susan
With no reservation, I must say your work is the most enjoyable, interesting, and useful of all I get. I look forward to each item you send. They're fun.
I wish I had more time and money to enjoy more of them, but as Dirty Harry said, "A Man's got to know his limitations."
Thanks for all I have learned from you so far!
Keep it up,
Don
I would like to say though a big ‘congratulations’ for your work this past year. I find many of your emails, articles and products really practical and helpful! I previously followed a couple of UK based ‘Indie Author’ people (for want of a better term’, even bought one or two products. But I have been left pretty unimpressed with them and no longer follow them. Your material is very different.
-Cathy
Wanted to say I enjoy your style of writing emails. It has a unique voice and pattern and makes me feel like you're not a total stranger on the internet.
-Subscriber
Dear August,
I just wanted to give you some feedback. As an author, I get lots of book writing/marketing-related emails and I hit delete for 95% of them because I know it's going to be the same boring stuff. Yours is the only one I never delete. I really enjoy your writing style and the information you provide is either somewhat different from others or is described in a different way.
I even created an "August Birch" folder so I can keep your emails in one spot in case I want to go back and read them again.
Keep up the good work!
Sincerely,
Susan
Hi August -
I have to say, your marketing emails for your newsletter are GREAT!! Well done!! Very enjoyable reading, and I appreciate getting them!
Best regards,
Denny
But maybe you're wondering, "Yeah, will this work with my audience?"
Storytelling is universal. We think and feel in mental movies. We don't think and feel in lists of features and benefits.
And we definitely didn't wake-up this morning hoping you'd send us a sales pitch.
When you share a personal story (in the right way, with the right design), it's almost impossible not to build a connection with the people you serve.
Not only do stories help build a bond with the right clients, they help repel those who aren't you're clients.
Story-based emails help the reader understand who you are on a deeper level, one little email at a time. Some of those people will become lifetime fans, while others will discover your work is not for them.
This is a battle for attention.
Your clients aren't sitting around thinking about you. They are thinking about themselves and their own problems. If another creator does a better job of holding your client's attention, she'll naturally migrate over to the other creator.
We don't want to lose our valuable clients.
Earning a new customer is expensive (in both money and time). When we use story-based emails we keep those new (and existing) clients longer. We hold their attention longer. And we give them a reason to give us their attention tomorrow.
In Email Magic, I'll show you, not only how to grab and keep your reader's attention, but also how to earn more on a regular basis, without your emails sounding like a big pitch-fest.
Best of all, with email storytelling, there's no hard-selling. You share your personal journey and make a small offer in every email you send
My 'Fancy' Email Office
The beauty of the Email Magic storytelling strategy is you can operate your creative practice from anywhere with half an internet connection. You make your own schedule.
Storytelling emails are the perfect compliment for the mobile creator.
I built 3/4 of this academy straddling this yellow bench in my front room (by choice), huddled over my laptop, gazing at my beautiful yard, and pausing between thoughts. With no boss hovering over me.
It's a great feeling to have a simple recipe that allows email to be my core sales tool. I can write when I want.
I send a storytelling email. People send me money.
I can write my simple storytelling emails from anywhere, and with Email Magic, you'll discover how to do this too (Don't worry. I have an actual desk too).
Who is the Email Magic For?
Who should NOT enroll in Email Magic?
Also, there's no guarantee you'll earn money by enrolling in this academy. I make no income claims of any kind
As this is a self-guided program and I am not aware of your individual situation or your creative business, I cannot predict your individual results.
What I will promise, is to give you all my email secrets from 20+ years in the trenches. By the end of Email Magic, you'll have all the tools you need to write story-based emails that connect with those you serve.
Here's what we'll cover inside the academy:
Plus, you get these NINE BONUSES when you enroll:
1. 17 Ways to Add More Value in Every Email You Send (hidden value-builders to encourage readers to stick around)
2. The Hero Maker (a micro-course on building your customer avatar and an offer they can't ignore)
3. The Action Agitator Machine (a quick micro-course on encouraging your clients to take action NOW, not later)
4. The Email Income Booster (pro-level strategies to help your story-based emails earn more)
5. 27 Ways to Grow Your Email List Without Advertising
6. Become a Daily Writer (My foolproof habit-builder micro-course)
7. Mistake Yourself Memorable (How to use the marketing power of persuasion through misspelling, labeling, badges, and deliberate re-naming)
8. The Simple Web Page That Pays Your Mortgage (The one strategy I wish I learned 15 years earlier)
9. A certificate for one story-based email critique (You send me your finished email from day 21 and I'll critique your work and provide invaluable feedback for one email)
This is An All-Digital, Self-Guided, Online Academy
Introduction:
Discover why story-based emails work so well to earn and keep new readers (and why the common way of sending marketing emails is such a disaster for small creative business owners)
Your Story Archive:
How to build your own on-demand library of personal stories, how to capture them quickly, and strategies to adopt so you'll never run out of personal stories to share
Alternative Story Sources:
In case you have a day where you can't find a relevant personal story, or want to spice things up with something a little different.
These three additional resources provide a quick, bottomless source for additional engaging email stories
The Three Es of Email:
...and if you miss a single one, will make your emails a lot less effective.
This powerful combination will help ensure each email not only keeps your reader's attention, it also helps you earn more from each email you send
Your Email Voice:
This program isn't about being someone you're not. Instead, you'll discover how to cultivate the person you already are, and emphasize that personality in your emails.
We don't buy from companies. We buy from people. Your email voice is unique, like a fingerprint. When you make your voice clear your clients have nowhere else they can go if they want the work you provide
Intro to the Email Frameworks:
Uncover the importance of mixing things up a little. We can't send the same templated email each day.
You'll also discover the real reasons clients buy your products (and how to serve those reasons)
These frameworks are just the cure to help keep readers engaged and on their toes
The 'Sneak Attack' Email:
This is the email you send when all you want to do is tell a great story without a big offer or pitch in the middle.
This is a great email to send between launches, or when you have something special you want to share with readers
The 'PB and J' Email:
This is a great email to use when you have a new product, or the first day of a launch.
This is a strong email that serves you well from the beginning. This email caters to both quick-decision buyers and buyers who want all the facts
The 'Old Softy' Email:
This is an email you might send for purely goodwill reasons. It's not part of any specific promotion.
This kind of email is meant for giving back and sharing a piece of valuable content without a specific 'ask' associated with it
The 'Ditch Digger' Email:
This special email helps the reader learn your origin story, the story of your new product, or how you overcame a certain hurdle, so the reader can benefit from your past mistakes
Subject Line School (Part 1):
Learn how to get your emails opened. Your subject line has a critical job. These two modules will help you get more of your story-based emails open and read.
If you can't get an email opened, there's no point in writing it
Subject Line School (Part 2):
The second half of your subject line training. Inside I share all my advanced strategies.
You'll discover how to write your own subject lines in a way that engages with your readers (not by blindly following some template)
Write the Big Bangs:
Once we get our emails opened we've got to engage the reader right away, or we'll lose her to something more exciting.
Like a good thriller novel, your email needs a Big Bang too. Here, you'll discover how to avoid email boredom and keep your reader on your content
Write the Broccoli Waffles:
Here you'll uncover the power of info-tainment. Your readers don't want to be taught yet another lesson. We open your email to be entertained...
But we stay on your list for the value. Broccoli Waffles are just the antidote to help turn your readers into long-time clients
The Tightrope Moment:
While it's important to grab your reader's attention from the beginning, you need extra 'tools' inside you email story, so they read until the end.
The Tightrope Moment does exactly that. Using the brain's natural need to want to know what happens next, we'll craft this important moment into our email stories to get the entire email consumed more-often
The Two Bridges:
It's hard to cross from one island to the next without a strong bridge in-between.
These two critical email bridges help connect your stories, lessons, and offers together without your emails sounding like they came from some raving lunatic
Offer School:
Your product is not your offer. Your offer is the 'wrapping paper' or packaging around the work you do.
In this module you'll discover how to create a strong offer around your best work to encourage your email subscribers to buy it
Your Call-to-Action:
When we send an email we want to make it very clear as to what we expect from the reader.
Your readers are busy. They don't have time for guessing games. They're distracted with other tasks.
With the right call-to-action you help your emails work a lot harder (and earn more) for your creative practice
The Golden Real Estate:
This one special section of your email is to be ignored at your own peril.
Not only will the Golden Real Estate help you sell more, but it also engages the people who skim and skip the rest of your content. The GRE is critical if you want to make the most of every storytelling email
The Three Fs of Email:
In this valuable section you'll discover how to design your emails for maximum consumption, how frequent to send your emails for best results, and whole lot of extra tidbits of email philosophy that didn't fit in the rest of the academy
Putting it All Together:
It's graduation day!
In this module you'll take all the work you built over the previous 20 days, and combine it together in one, specific order.
This is where you literally 'plug and play' your first story-based email together. And if you have a product, you can use this as the first story-based email you send to your list
PLUS, You Get Four Core Bonuses With The Email Magic 21 Day Storytelling Academy:
17 Ways to Add Value:
We come for the entertainment, but stay for the value. If you want to build a list of lifetime readers, you can't just tell jokes and expect to keep them.
In this module you'll learn 17 different ways to make your emails so valuable your readers will print and keep them
The Hero Maker:
A series of questions and exercises to help you build a customer avatar.
With the right customer avatar (AKA Hero) you have a better chance at building offers that your tribe will want
The Action Agitator:
Using specific psychological principles this bonus will help encourage your clients to take action on a specific email.
Whether you want them to fill out a survey, click a link, or make a purchase, the Action Agitator will help them make a decision quickly
The Email Income Booster:
Inside this little bonus you'll find pro-level strategies to help your story-based emails earn more for your creative practice.
Using the REVT formula, you'll discover how to keep your best clients from leaving your list
And... If You Enroll During This Time You Get FIVE Additional Bonuses (Total of Nine Bonuses):
27 Ways to Grow Your list Without Ads:
Advertising works, but it's really expensive if you don't know exactly what you're doing (and you don't have the cash float necessary to keep the adds running before the sales arrive)
This special guide gives you a bunch of alternative ways to grow your email list without tossing money out the window.
Become a Daily Writer:
This habit-builder guide will help you grow the permanent practice of daily writing.
Not only will daily writing help improve your email game, it will also help you become a prolific creator
Make Yourself Memorable:
This module helps you discover the marketing power of persuasion through misspelling, labeling, badges, and deliberate re-naming
The Simple Web Page That Pays Your Mortgage:
This one page has changed my creative practice completely. I wish I had discovered it 15 years earlier.
This is the same page that pays my mortgage automatically each month. It might help you earn some extra automatic income too
Email Critique Certificate:
You get one bonus email critique from yours-truly. Once you're done writing your first complete story-based email, send it to me. I'll read it, make some comments and suggestions and send it back.
Normally, this sort of critique is for my coaching clients-only, but you get one critique included with your Email Magic enrollment.
Not only do you get the entire Email Magic 21-day storytelling academy, worth $997, you also get the four core bonuses and the five additional bonuses (for a total of nine bonuses), just for taking advantage of this offer.
You get the entire package, worth a total of $1,820, for only $497
'Pays for Itself' Conditional Guarantee
If, after thoroughly going through all 21 days of the Email Magic storytelling academy, you aren't convinced you can write a story-based series of emails that will earn at least the cost of your enrollment, I won't keep your money. But I do need you to give the academy a fair try.
You must go through all 21 lessons, and show proof you've done the homework, to qualify for the guarantee.
The request must be made within 30 days of purchase.
I may ask you a few questions and will ask you to send me proof of your homework (please understand this step is in place to help prevent fraud).
Imagine the freedom you could have by writing one simple, story-based email a day, and that email does all the marketing, selling, and teaching for you...
Qs and As:
(You've got questions. I've got answers)
-What is the format of the 21 day academy?
You get 21 daily, text-based lessons. Similar to the rest of my programs.
Each lesson is a downloadable, all-text pdf file, viewable on any device, or you can print them for offline consumption.
There are no videos or audio files. If you prefer that type of learning environment this program is not for you.
-Can I access the entire program the day I enroll?
On the day you enroll you'll have access to the first less and all the bonuses.
You will unlock one lesson per day for the next 20 days. You'll get a daily reminder email from Podia, my course hosting platform.
I designed this daily unlocking deliberately to help ensure you keep up with the daily homework. I know how exciting it is to get a new program, but I believe this will help keep you engaged.
-What if Email Magic Isn't for me?
I offer a 30-day 'conditional,' pays-for-itself guarantee.
If, after you go through all 21 modules, and have done the homework, you feel that you don't have an email story structure that will earn you at least the cost of your enrollment, I will refund your enrollment (must be requested within 30 days of purchase).
I will ask to see proof you have done the homework to make sure you gave the academy a fair try.
-How long will it take to see results?
This depends on your skill level and how often you email.
If you already have an email list you email on a regular basis, you should see a change rather quickly.
You won't become an instant-expert. Email storytelling is a skill you hone with practice.
The more story-based emails you send, the better you will be and the more consistent your earnings will be.
Tap the order button below. The first lesson of the all-digital, self-guided Email Magic 21-day storytelling academy will be sent to you in a minute or two from now. Each subsequent lesson will be unlocked, one per day.
If you start today, you could have your first storytelling email written (and possibly earning for you) in less than a month.
...or you could wait and delay the opportunity to build a creative practice that allows you the freedom to work at your own pace, on the projects that matter most to you, instead of wasting your valuable time on promotional strategies that don't work.
You see, it doesn't matter to me if you enroll today, or next year.
I'll be here, continuing to write my own story-based emails, earning a consistent income stream from my practice, and you'll be following the same path you're on right now. I know it sounds harsh, but we can both agree it's true.
It's not your fault. You were given the wrong map...until now.
My new, simple, and fun way to write marketing emails will help you connect with your audience on a deeper level, earn lifetime clients, and might help provide you with that consistent income you've always dreamed of.
Enroll in Email Magic now.
Copyright 2024 August Birch. All Rights Reserved